Bloom of initiatives in New York and beyond with FIRRIATO,
Ambassador of Sicilian viticulture and Authentic Terroir in the U.S.
New York – The good season is saluted with a series of wonderful Firriato showcases in the U.S.! In New York City, on Friday, March 16, Firriato will be the focus of the wine masterclass of journalist and wine authority Anthony Giglio at the prestigious cooking school DeGustibus, which registered a sold out in just 2 weeks. A few days later, starting on Monday March 19, Firriato will also be featured in two major Eataly stores, Los Angeles and New York Flatiron, as wine-by-the-glass star in the most famous Italian showcase oversees. The promotion last one full month and it will feature 8 wines on each coast, masterfully paired in the different specialty restaurants of the foodie mecca.
DeGustibus is a school within the iconic establishment of Macy’s in midtown Manhattan, founded in 1980 by Arlene Sailhac and currently owned by Sal Rizzo. Legendary chefs and rising stars of the international culinary scene have been featured at the school, in a world-class setting conducive to unique learning experiences. To lead Firriato’s Wine Masterclass will be Anthony Giglio, one of the most entertaining wine and spirits authorities, contributor to Food & Wine magazine, and Wine Director for the Centurion Lounge in premium airports by American Express. Enormously popular in New York City, Anthony Giglio has a major pedigree in the media landscape nationwide.
Eataly is a concept marketplace with several units all over the world. There are five locations in the U.S. and they comprise a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school. They have all become an iconic symbol of Italy abroad and a valuable window for established Italian brands.
Committed to educate discerning palates about the Sicilian wine culture and Firriato’s signature Authentic Terroir techniques, Federico Lombardo di Monte Iato will participate to the events presenting the wonderful kaleidoscope of bouquets of Firriato’s wines. Etna White and Red, SantAgostino Nero d’Avola, Chiramonte and Harmonium Nero d’Avola, Ribeca Perricone, Jasmin Zibibbo and L’Ecru Passito will be once again the eloquent protagonists of those events.
“Firriato is now a driving force in the US. market for the Sicilian native grape varietals,” says Federico Firriato di Monte Iato. “Our wines are receiving major ratings by respected journalists and magazines such as James Suckling and Tasting Panel. Our commitment is to the Consumer and to our environment, to make sure we keep delivering exciting wines bursting with flavor while preserving our beautiful Sicily, in our state-of-the-art sustainable establishments.”
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Firriato Winery is a family-owned business, located in Trapani. It encompasses six estates throughout the most magical parts of the wine regions of Sicily, including the island of Favignana. Founded in 1984, Firriato boasts a kaleidoscopic production of 4.5 million bottles per year. Approximately 380 hectares of vineyards are manicured with passion under certified organic farming techniques. These vineyards are distributed in three heterogeneous and complex soils: the Agro of Trapani, the Etna volcano, and the surprising viticulture of the sea environment surrounding the island of Favignana. Firriato is a pioneer in Precision Viticulture, a technique that emphasizes the potential of every single plant, and the range of expression that can be revealed with respect to distinct pedoclimatic contexts. Dedication and zeal applied to oenological practices and eco-sustainability are an integral part of the philosophy of Firriato. It is for this reason that Firriato, year after year, has continued to conquer international markets for quality and elegance of its wines. Firriato products can be found in forty-eight countries around the world, representing the fine expression of Sicilian terroir. For more information: www.firriato.it
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